Monday, September 12, 2011

Week 1- Privacy


            Credit Cards have been one of the easiest ways for hackers to steal a person’s identity. If the Credit card is not signed or the picture is not on the front of the card, then the card is almost free game for another person to use it. Clerks and Cashiers are not trained to monitor personal credit cards, especially during the ‘busy season,’ which just so happens to be the time when identities are stolen.
My mom’s identity was stolen in December of 2009. I can remember the day specifically. We were in Marshall’s Arts and Crafts store looking for Christmas flowers and glitter so I could make door deco’s for our house; her purse was in the cart, closed only by a small snap on the inside; her wallet was, of course, the first thing on top. It was a matter of maybe 30 seconds when she turned her back to the cart to look at me hold up different flowers at the end of the aisle. She did not realize that her wallet was completely gone until we reached the register, which by that time was maybe an hour later. To make a long story short, it was not a very pleasant Christmas that year.
             My Entrepreneurship Project idea is to transform the Credit Card Industry; from a plastic, man made, mass produced industry, into an electronic one with our online bank accounts linked to electronic cards on our phones that are password protected in order for credit cards to not only exist in a physical form, but online. This invention is completely possible because of the invention of the electronic store cards already being distributed in replacement to wasteful plastic ones. Stay tuned for all of the surprising twists and turns of this once in a lifetime project